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We have the know-how you need

Senior Team

Peter Daire

Peter Daire


Steve Maddren


Sean McAuliffe

Sean McAuliffe


Our leadership team is made up of experienced Sports Executives with an exceptional record in driving brands, rights owners and partnerships in the sports and media industries. 

Having led the commercial sales and partnership programmes at The EFL and The English Football Association, led national media sales teams, and represented blue chip brands and rights owners in sport, working with us guarantees you receive senior level representation at every stage of the conversation.

Our digital, creative, social media and content production specialists deliver market leading solutions to engage audiences with your brand, driving insight, measurability and return on investment set against a defined marketing strategy to grow your business.



Our team combine a wealth of experience across multiple sectors, having delivered new partnerships, licensing and sponsorship delivery for brands including Betsson, Capital One, Coca-Cola, KP Snacks, EA Sports, Mitre, IRN BRU, EE, Wickes, Fiat, Sky Bet, Nike, Mars, Papa John's, PPG, Vauxhall and more through their careers


A History of Success

Our past successes include a multitude of partnerships and license agreements from Title Naming Rights agreements to premium partnerships at National Governing Body, Team and Club levels.

360 Market View

With experience of working as Rights Holder, Agency and Brand, we offer a 360 degree view of the sports marketing arena. We share our experience and understanding of how to build engaging, content led and measurable partnerships. We ensure your sport partnerships deliver a demonstrable return against your marketing goals for both Brand or Rights Holder



We have a broad spectrum of partnership opportunities available with Rights Owners across Women's and Men's sports, including Cricket, Football, Rugby Union, Rugby League, Super League Triathlon, Formula 1, Esports, Formula E, World Rally Championship and more.

Talk to us to explore the right platform, reach and audience fit to deliver against your brand's objectives and marketing strategy. All partnerships are tailored to build bespoke solutions to ensure maximum partnership success.

Formula E
Premier League & Championship Football
Women's Sports Opportunities
Super League Triathlon
Rugby Union Options
Formula 1
Rugby League Partnerships
Esports Partnerships