• GV6 Sports

Super League Triathlon Appoint GV6 Sport Collective

Updated: Feb 4, 2021

The Super League Triathlon series has appointed specialist sponsorship and digital consultancy GV6 Sport Collective to support the development and implementation of its commercial strategy.

The Singapore-based Super League Triathlon series was formed in 2017 with a goal of creating an entertainment property that would take the sport of triathlon into the mainstream. The closed event offers the best male and female athletes the chance to compete across innovative triathlon distances and formats for the chance to win attractive prize purses.

Under the latest agreement, GV6 Sport Collective will work closely with the triathlon series to develop its commercial strategy and help it secure new sponsors.

Martin Cawte, chief commercial officer of Super League Triathlon, said: “These are very exciting times for Super League Triathlon. Our rapid growth has outstripped all expectations and we have already built the most engaged audience in triathlon.

“We are ready to take another big step forward in 2021 and have recruited an excellent marketing and commercial team. We believe our partnership with Sport Collective GV6 will help add further value to the commercial team and bring new brand partners to the sport.”

Peter Daire, director of GV6 Sport Collective said: “We have been really impressed with how quickly and effectively Super League Triathlon has developed a global race series that has captured the imagination of a huge audience. For the first time there is a credible and exciting Triathlon-based event series for brands to engage with.”

To discuss partnership opportunities with Super League Triathlon contact

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