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SPFL Appoint GV6 Sport Collective To Lead Title Search

Updated: Jun 10, 2021

GV6 Sport Collective to deliver commercial sales and creative services focused on securing a new SPFL Title Partner

The Scottish Professional Football League (SPFL) is the second oldest league in the world, delivering 768 matches per season with over 85million live TV viewers across more than 150 countries. GV6 Sport Collective has been appointed to deliver creative services and support the development and implementation of its commercial strategy around the prestigious title partnership opportunity. This season sees a big news story unfolding as Rangers look to challenge Celtic’s recent dominance in the Premiership and secure their first title in ten years.

The SPFL are seeking an innovative new partnership to drive a deeper engagement and connectivity with supporters and communities, through a content, digital and purpose led partnership.

Neil Doncaster, Chief Executive Officer of the SPFL, said: “Scottish football clubs have a unique place in the hearts and minds of fans around the world and this season, despite the challenges being faced by all sports, we are delivering record TV viewing figures to back that up. The League title partnership is an extremely exciting proposition and therefore we were keen to work with GV6 Sport Collective who share our beliefs and vision”.

Steve Maddren, Director of GV6 Sport Collective said: “Through our delivery of the Papa John’s partnership into the SPFL, we have developed a strong understanding of the immense opportunity available for the right brand to connect and engage with the football and community audience through a multi-channel SPFL rights platform. We are looking forward to working with the team at the SPFL to create an innovative and progressive partnership to engage with fans in Scotland and the global stage, and feel incredibly proud to have been appointed by the SPFL”.

Video by GV6 Sports Productions

GV6 Sport Collective

GV6 Sport Collective is a unique joint venture between sports agencies GV6 and Sport Collective.

GV6 was founded by Steve Maddren, former commercial head at the EFL, with Sport Collective founded by The FA’s two former commercial heads, Peter Daire and Sean McAuliffe.

GV6 Sport Collective deliver specialist sports rights and marketing expertise to rights holders and brands to maximise commercial strategy and value. The unique collaboration has vast experience of managing and executing global to local commercial programmes and business planning. Their training workshops support the sport business leaders of tomorrow.

Contact : Steve Maddren, (+44) 07796 890049

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