• GV6 Sports

GV6 Sports and Sport Collective announce innovative new partnership

Updated: Oct 20, 2020

GV6 and Sport Collective team up with new agency proposition

GV6 Sports, an agency founded by The EFL’s former head of commercial development, has joined forces with Sport Collective, the sports marketing agency founded by The FA’s two senior commercial executives, to deliver 360 degree business growth for sports rights holders and brands.

The business will focus on delivering growth strategies for brands and rights owners, offering digital platform growth, content creation, partnership sales and negotiation. The proposition is a direct result of the new world sport finds itself in and is now delivering best-in-class services in the most relevant, creative and efficient manner. Commercially focussed digital acceleration and a data-led approach underpins the services on offer to clients.

Peter Daire and Sean McAuliffe, founding partners at Sport Collective said “Our experience in sport business is second to none and in the new world we strongly believe our collective proposition can genuinely affect revenue and marketing value at scale. We are working with an array of new clients, both large and small, and we look forward to demonstrating this with rights holders and brands to support their growth ambitions”.

Steve Maddren, founding partner at GV6 said ”Our USP is that our clients have up to three senior sport business leaders, who have delivered at the very highest level, working on their business, together with a team of specialist support services. We are confident we can make a big impact and change the way rights holders and brands work with agencies in sport”.

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