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GV6 bring together Betsson and Alfa Romeo Racing in exciting F1 partnership

Updated: Oct 20, 2020


Betsson will showcase multiple brands across the European season in 2019

From the race in Barcelona and during all further European GP events, in 2019, the Betsson Group, one of the world’s largest gaming groups, will be the new exclusive Official European Betting Partner for Alfa Romeo Racing. It is a multi-brand deal for 2019 including key group brands such as Betsafe, Betsson and StarCasinò.

The Betsafe brand will be the first group brand that will be on the Alfa Romeo Racing Car at the GP in Barcelona. Famous for engaging fans, Betsson Group brands will use the sponsorship to create exclusive and innovative content, while also offering fans bespoke betting offers and money-can’t-buy experiences in the world of racing.




Frédéric Vasseur, Team Principal Alfa Romeo Racing and CEO Sauber Motorsport AG:

“Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”


Jesper Svensson, CEO Betsson Group:

“Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing. We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”


GV6 Sport were proud to play a major role in securing the partnership, one which promises to lead the way in fan engagement across Formula One in 2019.


Steve Maddren, CEO GV6 Sport:

"The partnership between Betsson Group and Alfa Romeo Racing epitomises a modern day approach to content and activation led partnership in Formula One. The partnership places fan engagement and fan entertainment at the very heart of the activation programme, bringing fans closer to the action, the drivers and the sport, promising to be one of the most engaged partnerships on the F1 grid in 2019."



If you would like to discuss ways in which your brand can be involved in Formula 1, contact us on info@gv6.co.uk


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